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The SleekNova Lexicon

The words our system runs on, each one carrying the live number that proves it. This is not documentation. It is a receipt.

24 Terms defined
1,108 Published pieces governed
198 Products turned down

SleekNova Score

One number from four weighted dimensions: WOW at 35%, GLOW at 25%, MOMENT at 25%, TRUST at 15%. Nothing publishes below 8.0. There is no separate minimum on WOW, GLOW or MOMENT; the weighted total is the line, and two further floors sit under it.

  • Weighted total below 8.0. The line every product clears or does not.
  • TRUST below its floor. Thin evidence is a rejection on its own.
  • Confidence below its floor. Too little standing behind the claims.

Those three are the whole list. Every rejection on The Bar cites one of them.

Live
Live score range, published products
8.0 to 9.3
Average
8.3
Measured across
386 products

Data field sn_sleeknova_score

See also WOW Factor, GLOW Score, MOMENT Score, TRUST Score, The Bar

WOW Factor

wow

The discovery dimension, weighted at 35%. Measures whether a gift provokes the reaction "how did you find this?" Judges uniqueness, conversation potential, and the sense of deliberate curation.

Live
Live range, published products
7.5 to 10.0
Average
8.8
Measured across
386 products

Data field sn_wow_factor

See also SleekNova Score, GLOW Score, MOMENT Score, TRUST Score

GLOW Score

glow

The aesthetic dimension, weighted at 25%. Measures visual beauty, design intent, and material quality. A high GLOW indicates a product that photographs well and shows intentional design choices.

Live
Live range, published products
7.0 to 9.0
Average
8.4
Measured across
386 products

Data field sn_glow_score

See also SleekNova Score, WOW Factor, MOMENT Score, TRUST Score

MOMENT Score

moment

The scene dimension, weighted at 25%. Measures the unwrapping experience, presentation quality, and emotional resonance. Judges whether the gift creates a memorable moment when it is given.

Live
Live range, published products
7.0 to 9.0
Average
8.3
Measured across
386 products

Data field sn_moment_score

See also SleekNova Score, WOW Factor, GLOW Score, TRUST Score

TRUST Score

trust

The evidence dimension, weighted at 15%. Measures source quality, review authenticity, and how much of the product narrative survived verification. It is the only dimension with a floor of its own.

Live
Live range, published products
4.0 to 10.0
Average
7.0
Measured across
386 products

Data field sn_trust_score

See also SleekNova Score, Trust Floor, Confidence Audit

Trust Floor

The hard minimum on the TRUST dimension. A product whose evidence is too thin is rejected on that ground alone, whatever its weighted total. This is the second of the three gates that actually reject products, and unlike the total it cannot be offset by a strong showing elsewhere.

Live
Rejections citing this gate
198 products turned down
Failed the weighted total
160
Failed the Trust Floor
43
Failed on Confidence
6

Confidence Audit

The five-factor evidence audit every product passes: Source Diversity, Source Quality, Claim Verification, Platform Integrity, and Temporal Consistency. It produces the Confidence Score, which is the evidence behind the TRUST dimension. Renamed from "Trust Matrix" in August 2026 so that one word no longer named two systems.

Confidence Score

The 0 to 100 output of the Confidence Audit, recording how much evidence stands behind a product rather than how good the product is. It carries a floor of its own: too little evidence is a rejection even when the product itself scores well.

Live
Live range, published products
40 to 100
Average
69
Measured across
386 products

Data field sn_confidence_score

See also Confidence Audit, TRUST Score, The Bar

Grounded

The status a product reaches when every factual claim in its narrative has been traced to a primary source document. Nothing publishes without it. A claim that cannot be traced is cut, not softened.

Live
Published products carrying the status
386

Data field sn_grounded_status

See also Truth Map, Skeptic Protocol, Character-Level Grounding

Truth Map

The chain of custody for a product's verified claims. Each entry records the claim, the source URL, and the verbatim quote it came from. The Truth Map is the auditable proof that a claim survived verification rather than an assurance that it did.

Live
Traced claims on file
3,684
Across
386 products
Per product
4 to 20

Data field sn_truth_map

See also Grounded, Character-Level Grounding

Skeptic Protocol

skeptic-protocol

The adversarial pass that challenges every factual claim before publication. It runs against primary sources at character level, and it is designed to fail claims, not to confirm them. Claims that cannot be grounded are removed.

Adversarial Verification

The method behind the Skeptic Protocol: an active attempt to disprove each claim in a product narrative, assuming it is false until a primary source proves otherwise. Only claims that survive the attempt are promoted to Grounded.

Character-Level Grounding

The standard requiring each specific attribute to be verified on its own, rather than accepting a product description as one generalised truth. "100% tin" and "founded 1916" are two claims, checked twice. The strictest grounding standard we hold.

Live
Attributes verified individually
3,684
Across
386 products
Per product
4 to 20

See also Truth Map, Grounded

Verification Pipeline

methodology

The five steps every product passes before it can publish: Discovery, Quick Filter, Deep Verification, Scoring, and Final Quality Check. Each step has one responsibility, and a product does not advance until the step before it has been signed off.

The Lab

lab

The research environment where the pipeline runs. The Lab sits between raw product data and anything we recommend, and it publishes what it finds either way: products that fail are documented in public, not quietly dropped.

Live
Published pieces the Lab has produced
1,108

AI Answer Capsule

A 20 to 25 word summary written to be quoted whole by a language model. Product name first, price included, grounded claims only. One per product, no exceptions.

The $120 TI-1 Cutlery Set by Tsubame Shinko. Museum-collected flatware (RISD, SFMOMA) designed in 1990, still made in Japan. Five matte pieces, original gift box.
Live on Tsubame Shinko TI-1 Boxed Cutlery Set (Matte), 25 words.
Live
Live capsules
386
Word range
21 to 29
Inside the 20 to 25 word law
324

Data field sn_answer_capsule

See also Information Gain, Grounded

Information Gain

The presence of verified detail in a product narrative that does not exist in the maker's own marketing copy or in generic third-party reviews. It is the test of whether original research happened, and it is why a page that only rephrases a product description does not ship.

Editorial Intelligence

Synthesised observation rather than raw fact: the purchase hesitation, the insider detail, the comparison worth making. It carries the context that cannot be cited to a single source, and it is kept separate from grounded claims on purpose.

Live
Published products carrying one
334

Data field sn_editorial_aside

See also Information Gain, Grounded

Deep Dive

A long-form study of one research question, published in the Lab and cited by the product pages that rest on it. A Deep Dive is where a study is read properly, so that a product page can state a finding in one line without inventing it.

Live
Published in the Lab
66

See also The Lab, Lab Result

The Bar

the-bar

The published standard a product must clear to appear on SleekNova, together with the live record of what it has rejected. Three gates do the rejecting: the weighted total, the Trust Floor, and the Confidence Score floor.

Live
Judged against the bar
198 products turned down
Failed the weighted total
160
Failed the Trust Floor
43
Failed on Confidence
6

Lab Result

The published verdict on one product: what was checked, what was found, and whether it passed. Every product we publish has one, and so does every product we turned down.

Live
Published in the Lab
585

Rejection

A product that did not clear the bar, published with the reason it failed. Rejections we initiated are published in full. A product submitted by its own brand that does not pass is answered privately, and nothing about it is published.

Live
Published rejections
198 products turned down
Failed the weighted total
160
Failed the Trust Floor
43
Failed on Confidence
6

Source Correction

A published record of something we got wrong and have now fixed, including the ones our own checks caught rather than a reader. The original claim, the correction, and the date all stay on the page.

Live
Published corrections
19

Decision Log

A published record of a rule changing: a threshold moved, a standard tightened, a practice retired, with the reasoning that moved it. It covers how we judge, never the verdict on one product.

Live
Published decisions
5